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Retro Report - Psychology: Behaviorism, B.F. Skinner, and Social Media

Partner Content

Retro Report - Psychology: Behaviorism, B.F. Skinner, and Social Media

This lesson introduces students to the influential psychologist B.F. Skinner through interviews and vivid footage of his original experiments, including pigeons playing a version of Ping-Pong. It illuminates the connections between Skinner’s theory of variable rewards and the rise of habit-forming internet applications. The video is useful for introducing Skinner and behaviorism, or for setting up a classroom discussion about the ethics of creating habit-forming products.